Sample Exam Question

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       New technologies have made audiences more complex and unpredictable. How far do you agree with this statement?


         In today's world of film, movie companies are always looking for ways to engage audiences who are drawn to streaming platforms and digital content. As cinematic experiences develop, companies must look for ways to keep children and adults entertain with their content by welcoming new storytelling techniques and impose technology to increase viewers. The challenge is not only producing a film but also finding successful distribution methods that connects with a diverse audience. New technology has made this easier by changing the way audiences interact and consume information by receiving instant feedback and access to endless content making them more engage but also more unpredictable.
        
        The Walth Disney Company was founded in 1923 as an animation studio and it's now one of the world's largest media companies. It was founded by Walt Disney and his brother Roy; it produced short, animated cartoons, then expanded to making nature documentaries and live-action films as well as television programs and now owners of amusement parks.

        One of their current trending films at the theater is MOANA 2. It has been streamed for over 1 billion hours on their platform Disney+ when released on them after appearing at theaters. The company primarily targets children and families but particular focuses on young girls and families with children aged 6-14. It also appeals to older audiences, including millennials and Gen Z, who may have grown up watching Disney films.

        With the rise of streaming platforms like Disney+, it has modified to changing consumer behaviors, granting them access to variety of content anytime, anywhere. This change has allowed viewers to engage with its subscription in ways it was not possible before, like binge-watching series to discussing their favorite shows and characters. Additionally, Disney has embraced technological convergence by developing a presence on various social media platforms like Instagram, YouTube, TikTok, Facebook, and X to promote its content and interact with fans creating a more active relationship with the company and its audience, making it important for Disney to stay updated to the audiences' preferences and feedback of its viewers. The company's strategies must constantly change to meet the unpredictable character of its audience showing the impact of new technology.

        In conclusion, the Walt Disney Company illustrates how the corporation has expertly navigated the problems of modern media through marketing strategies and adaptability. By accepting new technology and engaging with audiences in various ways, such as through social media and influencer partnership, Disney has maintained its status and also expanded its reach to a diverse audience. This ability to evolve to changing consumer behaviors emphasizes the importance of quickness in today's entertainment, ensuring that Disney continues to thrive with viewers across generations.
        

         

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